“Most people make the mistake of thinking design is what it looks like. Tim Brown, president and CEO of IDEO, defines design thinking as follows: “ Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Design thinking is a solution-oriented process that is used to achieve innovation with considerations about the consumer at the heart of all development stages. On left: Apple Newton PDA is an example of Apple products that didn’t had success (Source: Wikipedia) Design Thinking to Fuel InnovationĪpple is one of the leading companies in the field of innovation and this couldn’t have happened without the company adopting design thinking.
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